I am a huge Wizard101 fan, but my biggest problem is that in my busy life, I have trouble getting incentive to get on. Once I am on, I can play for hours, but it's much easier to go onto Youtube and watch a quick vid than load up Wizard101. And if I have to do a hard dungeon, I need help from friends, and if they aren't playing then there is no point to me being on.
All of this could be solved with dailies, which could come in two forms.
The first is close to World of Warcraft dailies, where certain quests can be replayed everyday for rewards, especially in Wizard101's case, XP.
The second is closer to a game I used to play called Dragons of Atlantis. Everyday you got on you could do a roulette style "game" that was completely random but gave you the chance to get either a not so good item, free money (not much) or very rarely, a good, rare item. If you came back five days in a row, on the fifth, your chances of getting a rare item were highly increased.
The second option is my favorite (having never been a big fan of WoW), but either would work. I have been wanting this to happen for a long time. Come on, KI, you can do it