I think it would be a good idea to have little quests that were mysteries. You could post the beginning clue on the log-in screen. Then have to travel around, use your knowledge of Wizard101 and do some battles to solve the mystery, If you hit the check points along the way and battle the final creature you would get some rare housing item or pet. That would be great bragging rights. There would only be a few instances and you could only win one once.
