August 17, 2011

KingsIsle Entertainment and Taomee Holdings Limited to Bring Wizard101 to China

PLANO, TEXAS (August 17, 2011) – KingsIsle Entertainment, creators of the award-winning online game Wizard101, today announced an agreement with Taomee Holdings Limited (NYSE:TAOM), one of China’s leading children’s entertainment and media companies, to launch Wizard101 in China.

“This announcement marks a critical milestone in our efforts to bring Wizard101 to a global audience,” said Elie Akilian, chairman and CEO of KingsIsle Entertainment. “We are thrilled by the opportunity to share the magic of Wizard101 with an enormous new community of players.”

Today’s news builds on KingsIsle’s previous announcement that Wizard101 would be available in Europe through an agreement with German online games publisher Gameforge.

In July 2011, KingsIsle announced that Wizard101 has grown to over 20 million registered players since its U.S. launch in September 2008. That total excludes registrations from the game’s localized European editions, which are now available in the UK and Germany and will continue to roll out across other European countries.

“Wizard101 is one of the most successful online family entertainment titles in the world,” said Benson Wang, Co-founder and CEO of Taomee Holdings Limited. “We are delighted to bring this amazing magical adventure to our growing audience of tens of millions of online game enthusiasts.”

KingsIsle Entertainment specializes in creating online games that families can play and enjoy together. Over the last three years, has become one of the leading online destinations for tweens, teens and families, attracting over 13 million unique visitors in July 2011.

Taomee Holdings Limited operates one of the largest online entertainment communities for children in China as measured by market share and active accounts. The company is focused on creating online experiences for families that are fun, safe and trusted by parents. A localized version of Wizard101 for the Chinese market is expected to arrive in 2012.

About Taomee Holdings Limited

Taomee Holdings Limited is one of the leading children's entertainment and media companies in China with a mission to create exceptional entertainment experiences for children that are fun, safe and trusted by parents. Taomee has created online virtual worlds with enduring and iconic characters, images and story lines that have resonated and attracted a loyal following among children between the ages of 5 and 15 in China. As of July 2010, Taomee was ranked as the largest online entertainment community for children in China measured by market share and active accounts, according to a report from iResearch. Taomee has expanded into offline business by licensing its franchises to other media formats including books, films and television and makers of consumer products targeting children.
About KingsIsle Entertainment, Inc.

KingsIsle Entertainment is a developer and publisher that specializes in creating high-quality online games which provide entertainment for the entire family. KingsIsle games have received numerous honors, including the Parent Tested Parent Approved Media Seal and recognition by the National Parenting Publications Awards. Wizard101 was named Best MMO of 2010 by Beckett Massive Online Gamer Magazine and Best Family MMO of the Decade by Pirate101 was voted Game of the Year in’s 2012 Player’s Choice Awards. KingsIsle is headquartered in Plano, Texas, and has a development studio in Austin, Texas. Information about the company’s games can be found at KingsIsle Entertainment.

KingsIsle, Wizard101 and Pirate101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.