January 11, 2010

KingsIsle’s Wizard101 Community Raises $126,000 for Children’s Charities

Plano, TX (Jan. 11, 2010) – Wizard101 players showed their strength as a community in benefiting two worthy organizations – Austin Children’s Shelter and Child’s Play. From Dec. 14 to Jan. 5, players were able to purchase an in-game riding mount, the “Meowmodon”, for approximately $15 with all proceeds from the sales going to the two charities. The $126,000 raised by Wizard101 players will be evenly distributed between the charities. The endeavor was the first for the award-winning, magic-themed massively multiplayer online (MMO) game.

Wizard101 selected the two beneficiaries – Austin Children’s Shelter and Child’s Play – to support the local Austin community as well as the global gaming community. Austin Children’s Shelter provides emergency shelter and care for abused and neglected children, and Child’s Play is a game industry charity dedicated to providing games and toys to children in hospitals worldwide. “Wizard101 fans have shown that there truly is strength in numbers,” said Elie Akilian, CEO of KingsIsle Entertainment. “We were thrilled to see the Wizard101 community band together to benefit these two great organizations.”

In Wizard101, kids and families enter the magical world of Wizard City as student Wizards setting out to hone their Wizard skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages.

Wizard101 can be downloaded at www.Wizard101.com and offers free game play for as long as players choose. Players seeking access to premium areas and items may purchase pre-paid cards in participating stores or purchase a subscription or Crowns online. New worlds, activities, pets and Wizard clothing are periodically added to the game, creating an ever-changing world with new things to see and do.

About KingsIsle Entertainment, Inc.

KingsIsle Entertainment is a developer and publisher that specializes in creating high-quality massively multiplayer online games which provide entertainment for the entire family. Wizard101, KingsIsle’s flagship property, has received the Parent Tested Parent Approved Media Seal of Approval in 2009 and has been recognized by the National Parenting Publications Awards. The company’s experienced and creative team is raising the bar in online entertainment by offering products with rich storylines, friendly navigation, top-quality art and fully-voiced characters. KingsIsle is headquartered in Plano, Texas, and has a development studio in Austin, Texas. For more information, please visit www.kingsisle.com.

KingsIsle and Wizard101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.