April 30, 2009

Wizard101 Gift Cards Available Now!

Wizard101® Virtual World Surpasses Two Million-Player Mark and
Launches Gift Cards at 7-Eleven® Stores Nationwide

PLANO, TEXAS - April 30, 2009 - Online entertainment company KingsIsle Entertainment, Inc. has announced a gift card program for family-friendly hit game Wizard101® (www.wizard101.com), which recently surpassed two million unique users who have registered to play the game.

Starting today, $10 prepaid Wizard101 gift cards are available in 7-Eleven® stores nationwide. Purchasing through local outlets offers friends, family and fans of the 3D virtual world of Wizards and spell-casting more options for unlocking advanced game content.

Wizard101 gift cards give our growing community more flexibility and parental control in their purchases – beginning with a way to purchase advanced game content in a store,” said KingsIsle CEO Elie Akilian.

The $10 price point makes Wizard101 gift cards an affordable birthday gift, allowance treat, or a fun surprise for the in-game pet collector. With the new gift cards, players who don’t have a credit card will have more independence in the way they spend small increments in the game, whether they decide to unlock new zones of the game or purchase equipment and accessories for their Wizard101 characters, such as wands, treasure cards and holiday items.

Each card offers a limited edition collectible pet available upon redemption from one of four special sets: Protectors, Assistants, Adventurers, and Heroes. Pets from these sets will give players better powers such as increased accuracy, defense, damage, and a special spell card that can be used during duels.

In addition to the special abilities listed above, the gift card pets will be available in colors, patterns, and clothing that cannot be found anywhere else in the game. The first set, Protectors, are available now through the end of June. The next set, Assistants, will become available in early July to gift card purchasers upon redemption. Check the Wizard101 web site regularly to find out when the Adventurers and Heroes sets will be available.

Wizard101 is a family-friendly virtual world of wizardry in which magic comes to life in a quest that involves a massive cast of good, evil and frequently silly characters. Players take on the fantasy role of a Wizard apprentice at the prestigious Ravenwood School, where they learn, collect and cast spell cards, make friends, play mini games and more. Wizard101 is designed for all ages with the safety of young players in mind. The game contains no blood, and characters don’t die if they are defeated in a duel of spells—they simply go to a safe zone in the game to regain health.

The online game was awarded a 2008 Parent Tested Parent Approved Media Seal of Approval and is rated E10+ by the ESRB. Anybody with a Windows based PC can join the Free-to-Play zones of the game for as long as they like. KingsIsle lets players choose subscription or microtransaction methods for advanced content. Family plan subscriptions are $6.95 per month, and general subscriptions are $9.95. Microtransaction zones give permanent access to particular streets or zones within the game for as little as a $1.

About KingsIsle Entertainment
Founded in 2005, with operations in the Dallas area and Austin, KingsIsle is creating massively multiplayer online entertainment offerings that are innovative, compelling, uncommon and of high quality. They have brought together a team of highly creative, energetic, accomplished and skilled professionals to develop these projects. The team consists of individuals with unique and in-depth experience in the development of video games, online environments, communications and commercial software. For more information, please visit www.KingsIsle.com.

KingsIsle and Wizard101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.