I think you should have games for ds and iTouch where you can really play wizard 101 and sync with your character online. You should also have a part on the site where you can enter your account and pick one of your characters and turn it in to a stuffed plush and buy it and have it sent to you. Also create real card sets you can buy and battle with friends in real life. Also be able to buy wands and get them in real life. :D
I just thought that a really cool feature would be some sort of daily raffle. Once a day when people log in they are automatically entered in a raffle to win prizes: gold, treasure cards, clothes, etc. Most people would get common prizes and small things while the occasional rare winners would get something better like a rare item or pet, something like that. Not only would characters have something to look forward to every time they log in, it would encourage people to log in every day.
