Make it cheaper so people can actually afford it. I'd rather have 60,000 crowns than no crowns. It should be the 80$ cut in half into 40$ and make it 60,000 crowns no bonus. Because I don't think many people can afford it.
They have done sales on crowns before. I know right when the winter stuff came back they had a code for getting 25% your purchase. I can't recall if they have ever had the $80 pack for half off, but they do sales occasionally on the cost of crowns or the cost of everything you put in your cart.