In PVP? I have essentially no reason other than you get a minimal amount of Arena Tickets. In Wizard101? Because the story, graphics, and gameplay can be quite fun!
I do pvp on several chars, ranks are between 1400-1900. After months of observation I think the problem is that the number of members has been declining hence the fewer in queue. I've tried logging at prime busy times but still the numbers are low. Thanks for the replies; I still love the game. Guess I am missing the 'good ol days '.