I think if W101 broke up the packs and let you buy the items in the Crowns Shop individually they'd end up making more because people can finally get what they're looking for, plus there wouldn't be any push back from fans. They could control the prices of the stuff and end up making more, it would be a win win for everyone. Or at least after some point in buying a certain amount of packs you could pick like ONE item from it that you're actually looking for, like a crowns cap