You can make lots of great friends in Wizard101 that will help you on your journey!
First, click on a player in the game that you wish to friend. The following panel will open and you can click 'Add to Friends'.
And now you have a new friend! You can have up to 100 friends on this list.
When you ask someone else to be your friend in Wizard101, you will see this window pop up.
If you click Yes, the other person will see the following window pop up on their screen.
Your new friend will see your character's name to accept. If the other person wants to accept the friend request, they will click yes and you will both be added to each other's friends list.