My son begged me to play this game with him , since my game has been shut down. I decided to give it a try and I really enjoy this game , I realize it is also for children and I went to get my son crowns which seems be a somewhat fair price ----but when he went to buy something with his crowns I was shocked at the prices of items, my son is allowed a allowance only of 5.00 per week if he is good and doing his chores . I think most kids may not even get this allowance; as economy is bad and everyone is on a tight budget . Have you consider to lower your prices or add more crowns to purchase without a sale? Paying a family membership plus extra for crowns is way to much for a supposed children/family game I think, and I think you could draw in more players and long term players if prices were a bit more reasonable .